“Listen Hanover”

Audio bike tours

With the Audio.StadtRadTouren, the Citizens’ Office for Urban Development presents 21 thematic routes through Hanover that Hanoverians can (re)cycle with their bikes and smartphones. At over 160 listening stations, 3 to 5-minute audio files each offer information worth knowing. Mintgold developed an advertising campaign including a social media promotional film that interested parties can forward to friends via social media channels.